I read Jacob Nielsen's "Weblog Usability: The Top Ten Design Mistakes" and he has made some good points about how blogging can be so insightful and it is such a wonderful thing to have to express yourself. It can even be as simple as posting a link; not having to have to do so much research. Sometimes readers love something short and to the point about a topic. The first mistake most "unofficial" bloggers make is they do not add a biography. Without a biography how will people know who you are? And if they like your work, it is only beneficial to put yourself out there.
According to Jacob Nielsen, "Even if you don't have formal credentials, readers will trust you more if you're honest about that fact, set forth your informal experience, and explain the reason for your enthusiasm." Which is true, honesty is the best policy, even in writing. You do not have to make a blog ridiculously long for it to be a good blog. Even the shortest of blogs like mentioned above (just using a link) can be successful in gaining readers. There are many good tips in "Weblog Usability: The Top Ten Design Mistakes." It talks about adding serious headlines instead of goofy ones, adding a photo of yourself for reference and recognition, etc. I recommend it to any person who thinks they need tips on enhancing their blogging skills. (I will post the link to his article below, for all to read.)
Now, to sum up everything mentioned, a blog is not just there for colorful backgrounds and cutesy text. It is a gateway to your creativity or passion in writing. It is something to get you started in life, if you do want to become a serious writer. Yet you do not HAVE to write about serious topics/genres. There are many genres of writings out there like variations of fiction, sci-fi, romance, poetry, etc. it is just the fact that a writer should present themselves as mature, understanding, and organized, if they want to be taken seriously.
Good luck
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